How is Xian Brightway Energy Equipment Co., Ltd
The Background of Xian Brightway Energy Equipment Co., Ltd:
1. President Yuelang Liu, Vice President Yong Wang, Vice President Caixia Wang
All the three people above came from GN Solids Control, and all the technical documents and client information of Brightway are from GN, that is also why the equipment from Brightway are almost the same as that of GN.
2. Let’s talk about the Management Team of Brightway
Yuelang Liu, who is the President of Xian Brightway, comes from Guizhou. He graduated from Xi’an Eurasia University, and spent an amount of money to get a diploma of Tsinghua University when he was working in GN, that’s why he usually said he graduated from Tsinghua.
The first job for Yuelang Liu was the Domestic Sales in Xi’an KOSUN Machinery. After he got in touch with Pengxian Zhou (Pengxian Zhou: the president of GN, who was a salesman on vehicles and didn’t work in oil equipment industry before), Liu left KOSUN to founded GN Solids Control with Zhou. In their cooperation, Zhou was responsible to provide capital, and Liu was responsible to provide the client information of KOSUN, what’s more, Liu also persuaded a principal of KOSUN’s Technical Department to join the new company GN. Through this kind of cooperation, GN was founded.
Yuelang Liu is very experienced at this kind of tact. After he broke up with other management members of GN, he also set up Xian Brightway Energy by duplicating the way of founding GN. Another skill of Liu is that he is very good at deceiving during selling, but he usually acts rough when there are some problems of his equipment.
Yong Wang, who is the Vice President of Xian Brightway, is also from Guizhou and he was a friend with Yuelang Liu when they were still young boys. The same as Liu, Yong Wang also graduated from Xi’an Eurasia University, but he usually said he graduated from Xi’an Shiyou University. Yong Wang was a salesman for pepper before, and he was brought to GN and was fostered by Yuelang Liu when GN was founded. When Yong Wang worked in GN, he was responsible for the Domestic Sales there.
When Yuelang Liu broke up with GN, he plotted to set up a new company with Yong Wang. Through duplicating the way of setting up GN, Yuelang Liu and Yong Wang founded Xian Brightway. In their cooperation, Liu was responsible to provide the capital, and Wang was responsible to provide client information. And also the same as last time, they brought some technical staff to Brightway from GN. Yong Wang is a vile character and toady. And when there is any problem for their equipment, he will cooperate with Liu to deceive clients by another way.
Caixia Wang, who is the wife of Yuelang Liu, comes from Zhejiang. She is also the Vice President of Xian Brightway, and she is responsible for the finance of the company. The same as Yuelang Liu, she also graduated from Xi’an Eurasia University.
Caiyue Wang, who is the sister in law of Yuelang Liu, comes from Zhejiang. She is the Supply manager of Xian Brightway, and she is a high school graduate.
Through the management team above, it is very obvious that Xian Brightway is a classic Family Enterprise.
3. Business Operation Model:
①. The logo of Xian Brightway applies to imitate MI-Swaco, even the color of the logo and equipments from Brightway also imitates MI-Swaco.
②. The products of Xian Brightway are manufactured on the basis of the production drawing from GN, and they just make a few adjustments. This is what we usually called “Chinese Copy”.
③. Network Propaganda: It is must be admitted that Xian Brightway invest much on network propaganda, and their website is really very aesthetic. If you are not familiar with Xian Brightway, maybe you would suppose that this company is one of the Top 500 in the world after logging on their website. Even though their organizational structure seems bigger than CNPC, but the truth is that the total number of their staff is less than 30.
④. Invest much on Network Optimization: It is also called SEO, which means optimizing its website on Baidu and Google. When the clients are searching suppliers through product names, it is sure that Xian Brightway will be found in the top names on Baidu. Through this way, the company can obtain the firsthand demand of clients very easily. (Suggested here that for companies who want to get a better achievement, please focus more on SEO)
⑤. Brainwash Communication for Salesmen: Xian Brightway enhances the confidence of their salesmen by telling them how good the company is, and lets the salesman feel that equipment from Brightway is the Number One in world. But if the salesmen learn more about the operation ways of other companies, they will know the truth.
⑥.Boasting to Salesmen: Xian Brightway likes to boast to salesman that the company will afford house and vehicle for them. It is a common encouragement strategy of the company that feeding on illusions for the salesmen. But in fact, the salesmen will get nothing if they are not the trusted follower.
⑦. After sales service: If there is any problem of the equipment after delivery, Brighway will just use telephone to solve the problem. It is impossible that they will provide after sales service on site. And sometimes, they even don’t do anything for the equipment faults, because they have received the entire contract amount before the delivery. They have no scruple after receiving the entire amount, and they even can give up the clients at the worst.
⑧. Technical Information: Xian Brightway produces all the equipment that GN is producing. Regarding to the Cooperation with Universities, all patents, you will find that all of these are deceptive if you check them from internet.
⑨. Raw Material: For guarantying its profit, Xian Brightway usually applies shoddy materials, which are also why they can provide very low price to clients. If there is any problem of the equipment, they will pass the buck to the raw material supplier.
4. Let’s make a conclusion here: Many clients focus much on cheap price but know little about the industry. Opportunities come from markets. Xi’an KOSUN Machinery is the earliest manufacturer of solid control equipment. GN Solids Control is the second generation, and it comes from Xi’an KOSUN Machinery. Manufacturers of third generation which come from GN Solids Control include: Xian Brightway Energy Machinery Equipment Co., Ltd, Xi’an TianRui Petroleum Machinery Equipment Co., Ltd, Xi’an HL Petroleum Equipment Co., Ltd, Tangshan Aojie Petroleum Machinery Equipment Make Co., Ltd, Tangshan Dachuan Machinery Co., Ltd and Langfang Jinfengyuan Petroleum Equipment Co., Ltd.
I provided the information above because of conscience. What I suggest is that you’d better do the site investigation before decision to prevent being deceived.
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