Global Product, Stark 2007 PDF

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Global Product
Strategy, Product Lifecycle Management and the Billion Customer Question

Authors: Stark, John
Publisher: Springer, 2007


Provides encyclopedic coverage of the many approaches to New Product Development and Introduction (NPDI) and Product Lifecycle Management (PLM)
Based on interviews with top executives in companies of different sizes and in different industries

PDF | English | 1.5 MB

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